Don Jazzy Reveals The Six Factors He Considers Before Signing Any Artiste
Popular Nigerian music producer, Michael Collins Ajereh, known with the stage name, ‘Don Jazzy’ in a recent interview revealed to upcoming artistes the factors he considers before signing any one to his music record label.
According to the Mavin Records boss, having social media knowledge wasn’t one of his crucial factors before, but due to the advent of the internet, it is necessary upcoming artistes should have basic knowledge of how social media operates and how to use each channel to achieve their goal.
He went further list out the factors as follows; age, character, mannerisms, skill, and diligence as factors he looks out for.
In his words;
“Once upon a time I wouldn’t think of signing an artist that is social media savvy but now I kind of want to put it at the beginning of my list.
Talent, due diligence, mannerism, character, age at the moment is kind of important as well. The people that move the market are the young ones because the older guys are busy making money for the family and are worried about their family. They don’t care about helping you to go and stream or watching your social media to know when you post but the young guys are still much into the whole culture.” He said.